DZHUS AW18 – ESCAPISM

ABOUT DZHUS

DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and austere industrial aesthetics. Inspired by the complex structure of the ambient, Irina Dzhus generates unique experimental constructions.

Short-listed for the International Woolmark Prize in 2015, DZHUS present their collections during Ukrainian Fashion Week and Paris Fashion Week.

DZHUS vegetarian-friendly clothing is stocked at concept stores in the USA, Austria, Japan, China, Australia, UAE, Saudi Arabia, Ukraine and Russia and sold online worldwide.
DZHUS’ customer is an independent intellectual in search of the perfect shell for her distinctive inner world.

The brand has been featured in the top international media: Vogue, Dazed&Confused, Harper’s Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Dezeen.com and many more.

AW18 COLLECTION, “ESCAPISM”

Escapism is a concept of avoiding the frustrating reality by focusing on an individual’s subjective Utopia.
Facing today’s massive pressure of standards, cynical system and destructive rhythm of living, an ingenuously creative mind finds a transcendental way to survive.

Featuring abstract geometry of shapes and ascetic monochrome, structured complex cut and multipurpose transformations, DZHUS clothing serves as a protective cocoon for the fragile unique individuality, a mediator in its adaptation to the surrounding conformism.

For designer Irina Dzhus, the paradox of doing independent design within the concerns of the commercial industry has become a deeply personal experience. For DZHUS Autumn/Winter 2018 line, she has vastly used textiles with creasy finishes and technical textures, raw edges, details looking as if they were incomplete or distressed, open constructive elements. Such technological symbolism is missioned to make a statement about the pricelessness of the creative process and pays honour to the survival mechanism of the avant-garde essence existing in the fashion business realm.

 CREDITS

Photo: Olga Nepravda
Styling: Irina Dzhus @ DZHUS Style Studio
Makeup: Julia Vasilkovskaya
Hair: Elena Kovaleva
Models: Okunnu Kudirat, Anastasia Kolenkova, Anastasia Kolomiets @ Prime Model Management Vegetarian-friendly shoes provided by Intertop

DZHUS AW18_01_2_01DZHUS AW18_01_3_01DZHUS AW18_02_04DZHUS AW18_03_01DZHUS AW18_03_05DZHUS AW18_04_1_02DZHUS AW18_05_02DZHUS AW18_17_1_05DZHUS AW18_18_2_01DZHUS AW18_18_2_05DZHUS AW18_18_3_02

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