The 4th Milano Moda Graduate – an event dedicated to Italian fashion schools. Among the participating schools: Accademia Costume & Moda, Accademia di Belle Arti di Brera, Domus Academy, IED Istituto Europeo di Design, Istituto Marangoni, Modateca Deanna, NABA-Nuova Accademia di Belle Arti, Politecnico di Milano, Università degli Studi della Campania Luigi Vanvitelli (Dipartimento DADI).
Growing new talents is part of the mission of Camera Nazionale della Moda Italiana and Milano Moda Graduate is a key event designed to confer visibility to the work and talent of the future generations.
Also this year, the event featured different activities, such as a collective show – to promote the creativity and talent of the most merit-worthy students in the Italian fashion schools – and a static exhibition presenting the excellence of students in 3 and 4 year fashion courses in accessories design, styling, visual merchandising, knitwear, editorials, wearable technology, jewellery, sustainability, pattern making and tailoring.
The eight finalists in the “Best of” show – Cecilia Juarez Balta – Istituto Europeo di Design – Perù, Mauro Muzio Medaglia – Accademia Costume & Moda – Italia; Giacomo Pavia – Accademia Costume & Moda – Italia; Simona Pedone – NABA-Nuova Accademia di Belle Arti – Italia; Alejandra Rendon Felix – Istituto Marangoni – Messico; Ignacio Rodriguez Munoz – NABA-Nuova Accademia di Belle Arti – Spagna; Francesco Salvi – Istituto Europeo Design – Italia; Martina Trezzi – Istituto Marangoni – Italia – had the incredible and unique opportunity to show at the very opening of the Milano Moda Uomo fashion week calendar.
The finalists’ capsule collections were presented to an illustrious international jury chaired by Renzo Rosso, Chairman OTB, and comprising Gianluca Cantaro, Editor-in-Chief L’Of ciel Italia and L’Officiel Hommes Italia, Carlo Capasa, Chairman Camera Nazionale della Moda Italiana, Alessandra Carra, CEO Agnona, Pierpaolo Ferrari, Photographer, Rose Forde, Senior Fashion Editor, PORT Magazine, Riccardo Grassi, founder of Riccardo Grassi Showroom, Marco Lau, Merchandising Manager, Harvey Nichols Hong Kong, Luke Leitch, Contributing Editor, Vogue Runway, Editor-at-Large, Vogue Italia and Fashion Editor, 1843 Magazine (The Economist), Sara Sozzani Maino, Deputy Editor in Chief Vogue Italia and Head of Vogue Talents, Jessica Michault, Senior Vice President, Industry Relations, Launchmetics and Editor at Large, ODDA Magazine, Angela Missoni, President and Creative Director, Missoni, Lee Oliveira, Photograph, Stylist, Creative Director and Fashion Contributor, New York Times, Martyn Roberts, Managing & Creative Director – London – Graduate Fashion Week, Tom Stubbs, Menswear Writer, Serena Tibaldi, Fashion Editor, La Repubblica and D La Repubblica, Marco Tonizzo, Merchandising Director, Yoox, Riccardo Tortato, Men’s Fashion Director, Tsum Moscow and DLT St. Petersburg, Tomaso Trussardi, CEO Trussardi, Anna Zegna, Image Advisor, Ermenegildo Zegna and Chairman, Fondazione Zegna.
The finalists were supported on the run-up to this important event by CNMI Fashion Trust Onlus, which funded the production of their new capsule collections. On the creative and stylistic front, the young designers had two exceptional tutors: Sara Sozzani Maino (Deputy Editor in Chief of Vogue Italia and Head of Vogue Talents) and Andrea Batilla (Author and Talent Manager).
Four major prizes were handed over at the end of the Fashion Show, which was presented by Paolo Stella:
The CNMI Fashion Trust Onlus Prize, handed over by Renzo Rosso as chair of the jury and Umberta Gnutti Beretta, representing the Trust, went to Mauro Muzio Medaglia (Accademia Costume e Moda). The student thus won a tutorship with CNMI, which will support him in achieving his goals for the future. (€ 10,000)
The Camera Nazionale della Moda Italiana Prize dedicated to the Static Exhibition section was handed over by Carlo Capasa to Emanuela Mammalella (Università degli Studi della Campania Luigi Vanvitelli / Dipartimento DADI) for an experimental project in collaboration with Kiton. Emanuela Mammalella won an internship with one of CNMI associated brands.
The Vogue Talents Prize was handed over by Sara Sozzani Maino to a Cecilia Juarez Balta (Istituto Europeo di Design), who will have the splendid opportunity of media coverage in Vogue Talents.
YKK Italia, main partner of the event and represented by Hitoshi Yamagu- chi, President of YKK Italia, gave a prize to Alejandra Rendon Felix (Istituto Marangoni) , the designer who produced the best outfit dedicated to the brand. Alejandra Rendon Felix will take part in a journey-seminar in Japan in March 2019 during the Japanese fashion week in Tokyo and receive a 5,000 euro training grant.
Today’s event closes a unique educational project that Camera Nazionale della Moda Italiana offered to select students, a training programme including workshops, consulting on speci c themes and direct contacts with companies that assisted them for the three months from March 2018 to the long awaited moment of the fashion show.
The course kicked off with a workshop by YKK, which assisted the young designers right from the start of their training programme. The workshop enabled them to explore fastening accessories, which then became major features in two outfits shown by each designer. YKK, a leading zip maker, is this year celebrating the 50th anniversary of the Group’s Italian associate. Being rooted in technology, creativity, sensibility and promotion of the new, YKK has always been committed to art, in all its manifestations.
The designers were also able to discover the benefits of Merino wool, a natural and sustainable fibre, thanks to a new partnership that CMNI has formed with The Woolmark Company, a global authority on Australian Merino wool. With support from The Woolmark Company and CMNI, each designer developed a woollen outfit demonstrating the countless properties of this fibre.
The 3-month training project continued with a workshop by Facebook Italia, a Milano Moda Graduate partner. It focused on Instagram and was held by Laura Milani, Head of Luxury at Facebook and Instagram, who explained to the students the many ways of communicating on the new social platforms. While an inspiring encounter with Anna dello Russo entitled “Hands in the Dough” enabled the finalists to put their manual skills and creativity to the test in a bakery, a metaphor for the challenge awaiting them and an opportunity for the young students to bene t by the vision and experience of the well-known fashion editor. Then there was a visit to Ratti to give the students a deeper understanding of our production chain and help them source fabrics for producing their capsule collections. This was followed by an exploration of the manufacturing tradition of Eurojersey and their Sensitive Fabrics. Lastly, mentoring was provided by movie producer Gianni Serra.
The next (5th) Milano Moda Graduate is scheduled for the Milano Moda Uomo in June 2019, with invitations to participate going out to all Italian fashion schools in January 2019.
A special thanks goes to the sponsors of Camera Nazionale della Moda Italiana: Etihad, Illy, Mercedes-Benz, S.Pellegrino, Salesforce and UniCredit, the partners Class Editori and Consorzio Franciacorta and the institutional partner Comune di Milano.
Camera Nazionale della Moda Italiana wishes to thank also the other partners making the event possible: YKK Italia, The Woolmark Company, Facebook/Instagram Italia, Anna Dello Russo, Eurojersey, Ratti, Zimmer+Rohde Showroom and Olmetex for fabrics, NARS and Maurizio Calabrò Lead Make Up Artist NARS for the make-up, Hairstyling @ MKS-Milano using Artego for hair styling, Eikon Mannequins for the mannequins, Panificio Davide Longoni and Mandarin Oriental for their collaboration.
The students taking part in the static exhibition were: Greta Macchi – IED Istituto Europeo di Design, Livia Romoli Venturi – Accademia Costume & Moda; Emanuela Vetrano – Accademia Costume & Moda; Mahnaz Seyedekhtiary – Accademia di Belle Arti di Brera; Minji Kim – Domus Academy; Elena Magagna – IED Istituto Europeo di Design; Emanuela Mammalella – Università degli Studi della Campania Luigi Vanvitelli/Dipartimento DADI; Davide Salvati – Università degli Studi della Campania Luigi Vanvitelli/Dipartimento DADI; Claudio Donà Domeneghetti – Istituto Marangoni; Lucia Giustozzi – IED Istituto Europeo di Design; Valeria Romano – IED Istituto Europeo di Design; Atzuko Karuizawa – Modateca Deanna; Gabriele Braga – Madateca Deanna.
Also presented were the following collective works:
“Il Gioco dell’Amore and del Caso” di Sara Addi, Chiara Cecchini, Flavia Degl’Innocenti, Flavia Mandalà, Viola Mastini, Cristiana Mece, Giada Pellegrino, Isabella Raimondi – Accademia Costume & Moda.
“Gruppo YGRO” Roberta Ercolano, Valeria Ortolani, Alessandra Quatrana, Teresa Cicero, Cheng Hao, Liu Yuhan, Tang Chuan, Wang Ruzheng, Zang Meng Ting – Accademia di Belle Arti di Brera.
“Wearable Technology” di Giulia Gatto, Elisa Loddo, Elisa Borboni – Politecnico di Milano.
“EcoEgo” di Eleonora Biondi, George Anderson, Caterina Dondoli, Adriana Borcea, Yasmine Faida, Alfonsina Tassone, Gilda De Luca, Sara Ugra- min, Giovanni Costa – IED Istituto Europeo di Design.