FEERIC FASHION WEEK – THE FUTURE OF FASHION INDUSTRY IN A CREATIVE WAY

All eyes from fashion industry headed to Sibiu for Feeric Fashion Week, the greatest fashion week in Eastern Europe. On Tuesday, July 17th, began the 11th edition of the most important fashion week from Eastern Europe. A benchmark in creativity and imagination, the festival from Sibiu made this year a step further, succeeding in organizing a competition for young designers from all around the world. More than 100 young designers entered the Feeric 33 contest and 33 of them were judged in Sibiu by a jury composed of remarkable journalist and buyers from fashion industry. The most prestigious fashion magazines in the world sent their representatives to Sibiu. Liana Satenstein – representative of Vogue USA, Riccardo Terzo – representative of Vogue Italia, Diane Pernet – Founder and President of ASVOFF ( A Shaded View On Fashion Film), Adriana di Lello – Fashion Features Director Elle Italia and Raoul Keil – Editor in Chief Schon Magazine, London, Tania Cursano – Co-Founder & CEO of IT-Elite Showroom in Milan and Patricia Lerat – Project Manager of Designers Apartment in Paris, France.

The festival began in the heart of the Astra National Museum and the windmills were the perfect set for Flowers of the IE with a collection of traditional costumes from all over Romanian regions, dedicated to the 100 years of Romania.

FLORI DE IE – PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK
FLORI DE IE – PHOTO: CORNEL PETRUS

Then, Landiana, the vice president of Feeric Fashion Week, told her story between Sibiu and European fashion capitals of the last year through pictures shot around the world, pictures also displayed at the Versailles Events, YOLO Party by Landiana.

 

LANDIANA AT YOLO PARTY | PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK

The Stairs Passage opened the second day of the festival with the presentation of a collection that came from New York by Cat + Kingbrand.

CAT AND KING – PHOTO CORNEL PETRUS
CAT AND KING – PHOTO CORNEL PETRUS

The primary mission of Cat + King is to support high-end manufacturing in the United States while honoring fair trade working conditions for our craftsmen. By doing so, customers can be assured they are choosing quality products while reinforcing responsible clothing manufacturing. But it doesn’t stop there. Their hope and eventual goal is to use our sales toward foundations who provide support, education, and services to disadvantaged children, women, and families in underprivileged communities around the world.

CAT+KING | PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK

Inspired by the majesty of Argentinean horses and the polo game, the South-American brand Ocantos by Eduardo Perez Ocantos designer was showcased in the perfect set of the Ecvestria Club, where viewers were able to admire gorgeous animals.

OCANTOS | PHOTO: CORNEL PETRUS AT FEERIC FASHION WEEK
OCANTOS – PHOTO: CORNEL PETRUS

The day ended in front of the Military Circle. A representative city building, the Military Circle offered the perfect geometry to host the presentation of the Maltese designers Charles & Ron, among the first foreign designers to accept to come at Feeric Fashion Week.

CHARLES AND RON | PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK
CHARLES AND RON – PHOTO: CORNEL PETRUS

The second day of the festival ended at the Feeric Venue at Redal Expo. The dynamic installation proposed by Adriana Goilav was followed by the award ceremony of the Ambassadors of this year’s edition, Adriana di Lello from Elle Italia and Raoul Keil from Schon Magazine. The latest fashion show was Feeric33 New Talents Competition.

FINALIST ALINA STANILA AT FEERIC33 | PHOTO: CRISTI COJOCARIU
ADRIANA GOILAV – PHOTO CORNEL PETRUS

The third day of Feeric Fashion Week started with the Venue shows, a new premiere for the festival. SavoarFer – Paris, Pimpi Smith – Argentina, Pedro Juan Glez – Spain, Waleska Morin – Spain opened the show series at 13 at Redal Expo.

PEDRO JUAN GLEZ – PHOTO CORNEL PETRUS
PIMPI SMITH – PHOTO CORNEL PETRUS
PEDRO JUAN GLEZ – PHOTO CORNEL PETRUS
SAVOARFER – PHOTO CORNEL PETRUS

The flour warehouse of Boromir was the set for the first individual presentation of the day. Bianca Popp, another old friend of the festival, presented her Spring-Summer 2019 collection ‘’Portrait of Unloved Sweetheart’’.

BIANCA POPP SS19 – PHOTO CORNEL PETRUS
BIANCA POPP SS19 – PHOTO CORNEL PETRUS

Argentina then descends into the Baroque décor of Avrig’s Brukenthal Palace and the presentation of Argentinian designer Pia Carregal was the perfect reason for South America to conquer the Avrig palace in the evening.

PIA CARREGAL | PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK
PIA CARREGAL – PHOTO CORNEL PETRUS

Friday was the busiest day of the festival, a real tour of force among fashion shows and started in the geometric decor of the Boromir factory, with Modement, brand from Hong Kong, and ZETA 1 Official by Beatrice Ferrer and Matteo De Meo, Spanish designers, who presented their new collections in two distinct spaces.

ZETA1 OFFICIAL – PHOTO CORNEL PETRUS
ZETA1 OFFICIAL – PHOTO CORNEL PETRUS

Last year the social media was dominated by the photos from the Stone Quarry presentation and this year, the young designers gathered under the umbrella of The Secret Code of Fashion showed new madness in the skatepark on Corneliu Coposu Boulevard. The collections of young labels worldwide like Young ’N Sang, Haus Von M, Lucia Alcaina, Lucy Karuizawa x Diesel and Eva Lili Bartha were showcased and joined by a live graffiti session.

YOUNG N SANG X TSCOF
LUCY KARUIZAWA + BOLDRINI SELLERIA X TSCOFT
LUCIA ALCAINA X TSCOFTI
HAUS VON M X TSCOF

session, organized with the support of Street Art Festival.

In the evening, Mecatronics dealer’s Ford car service, the official partner of this year’s edition, took place the fashion show of the Romanian brand Reprobable.

REPROBABLE | PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK

The day ended with 6 fashion shows and then were announced the winners for Feeric33 competition. Presentations were supported by Italo Marseglia from Istituto Europeo di Design in Milan, Jennifer Nunez, Juan Boleco and Sergio Marey from Spain, the Swiss fashion platform Architecture in Fashion and the Romanian designer Bianca Popp.

BIANCA POPP FW18 | PHOTO: CORNEL PETRUS AT FEERIC FASHION WEEK
ITALO MARSEGLIA – IED, ISTITUTO EUROPEO DI DESIGN
JUAN BOLECO – PHOTO CORNEL PETRUS
JENNIFER NUNEZ – PHOTO CORNEL PETRUS

The last day began in another dear space that has made many collections over the years, a festive hall of the Astra Library. Space considered ideal by Hong Kong designer Cindyalan for presenting HER latest collection in the portfolio. Also from Hong Kong was the designer Mondovi, who put a new collection on Strada Cetatii, one of the oldest streets from Sibiu.

CINDYALAN | PHOTO: CRISTI COJOCARIU AT FEERIC FASHION WEEK
MONDOVI – PHOTO CORNEL PETRUS

The most important event of the festival, Gala Feeric, began in the Small Square of Sibiu, in the front of the House of Arts. In front of hundreds of spectators, were showcased collections by Alina Moza, Casi Wear, Mimi Parrel Pimentel, Caresta, Ioana Calin, Cielle Couture, Luna Morgaciova, LANDIANA x Traces of Heels and Dandry Fashion. The event was presented by TV star Cosmina Păsărin and LaPalme Magazine Editor in Los Angeles, Derek Warburton. The Curtains fell over the 11th edition of the Feeric Fashion Week at the Redal Expo in the Feeric Venue, the last part of the Feeric Afterparty, the event that closed the festival.

LUNA MORGACIOVA | Photo: Cristi Cojocariu
CASI WEAR – PHOTO CORNEL PETRUS
IOANA CALIN – PHOTO CORNEL PETRUS
LANDIANA FOR TRACES OF HEELS | Photo: Cristi Cojocariu
CARESTA BAGS | Photo: Cristi Cojocariu
ALINA MOZA | Photo: Cristi Cojocariu
GALA FEERIC FASHION WEEK | PHOTO: CRISTI COJOCARIU

Feeric Fashion Week took place between July 17th and 22nd, in Sibiu. The event was co-financed by the Local Council of Sibiu through the City Hall of Sibiu and the Sibiu County Council.

Partners: Ford through Mecatronics Sibiu, Lillet, Wella, Paese, Boromir, Redal Expo, First riving School, Buonavista.

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