BACKSTAGE MODEMENT – FEERIC FASHION WEEK

Hong Kong fashion label MODEMENT presented its Spring Summer 2019 Ready-to-wear collection “Heads Up” at Feeric Fashion at Boromir Factory in Sibiu, Romania Week on 20th July 2018.

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Ph: Ancira Adeon | MODEMENT | Backstage at Feeric Fashion Week

SS19 Ready-to-wear Collection “Heads Up”

What is social intercourse? It is the numbers of likes, followers and shares. Chasing numbers on social media is a habit we share and use to measure popularity. By that, a new form of beauty is born.

Instead of being overwhelmed by social media, have you ever tried shutting down your phone and listeningtoyourinnervoice?Boostyourconfidence and reveal your true self. It’s time to be you.

In MODEMENT Spring Summer 2019 we trust and ignite the beauty of confidence, wisdom and generosity. Enjoy the freedom to express one’s personality as Moses set Israel free by crossing the Red Sea. Inspired by the glare on the ocean, this collection showcases our signature weaving technique on lace, cutting, the choice of fabrics, and the use of colours. It is dedicated to transform from a two-dimension design to a three-dimension piece of art. This is more than a trend but a wake- up call – it is time to embrace your life and be the owner of it. Declare to the world – “I AM WHO I AM”.

#Photo ANCIRA ADEON | #MakeUp CRISTIAN BUCA | #HairStyle GETA MARIN ACADEMY

 

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Ph: Ancira Adeon | MODEMENT | Backstage at Feeric Fashion Week
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Ph: Ancira Adeon | MODEMENT | Backstage at Feeric Fashion Week
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Ph: Ancira Adeon | MODEMENT | Backstage at Feeric Fashion Week

About MODEMENT

 

Established in 2010, MODEMENT is a Hong Kong-based fashion label with its specialty of creating gender-neutral and minimal silhouettes while demonstrating exquisite craftsmanship. MODEMENT interprets fashion in a unique and pragmatic perspective – fashion shall not be derived by genders but defined by the interactions between garments and wearers.

Debuted in 2013 at Hong Kong Fashion Week, MODEMENT has embarked its fashion journey. In 2017, MODEMENT, introduced and referred by the former style director of Giorgio Armani, Mr. Baronello, put on its SS18 Ready-to-wear collection at Milan Fashion Week. In 2018, MODEMENT, supported by Fashion Farm Foundation, was

presented to the world by staging its AW2018-19 Ready-to-wear collection at Paris Fashion Week. The images created by MODEMENT have been widely featured and published by international fashion media, in particularly Vogue Italian, Marie Claire, Harper’s Bazaar, Fucking Young! and more.

With its triumph at the international stage, MODEMENT, with its extensive stockists and collaboration projects launched with great names from numeral sectors including Microsoft, Mini Cooper, Giordano, I.T., Sun Hung Kei Property, and more, started its first concept store at PMQ, Hong Kong in 2017 laying the milestone in MODEMENT history and getting ready to write the next fashionable chapter.

Feeric Fashion Week took place between July 17th and 22nd, in Sibiu. The event was co-financed by the Local Council of Sibiu through the City Hall of Sibiu and the Sibiu County Council.

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