Ionut Piscureanu is a fashion designer based in Timisoara, Romania, graduated from Faculty of Arts and Design in 2018. Memories From The Future collection, awarded three times, was launched during FAD Gala.

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The concept of The Label. XX(X)Ist Century. Memories from the future collection represents the designer’s artistic vision related to the tendecy of the consuming society of our times, of accentuated consumerism, the moment in wich we live to consume, we don’t consume to live.

The artistic vision regarding this concept is formed around the idea of the label as a symbol, speculating the future with the help of the present. And so, the image of the consuming indvidual who is agressively subjected to the general tendency of social consumerism.

The aesthetic and the creative aproach creates a complex and existing image, a permanent influence of the present in relation with the individual and the clothing. The project is creating the asthetic of a consuming character, visionary and vanguardist, unisex but evolved from a feminine aesthetic, under the influnce of the consuming phenomenon wich is at the peek of a religious ideology, wich controlles the millenial routine of the individual.

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