EMPIRE Collection , designed and presented by Jordan Prince, is an independent London based brand exploring a directional modern aesthetic, perfectly channelling a clean vision of modernism, lifestyle and contemporary streetwear.
The brand is an interpretation of street culture, art and aspects of classic menswear. EMPIRE Collection focuses on fabric use and timeless silhouettes on ready-to-wear staples from jackets to trousers and T-shirts throughout our collection.
The designer, Jordan Prince, founded his design house after studying various courses in menswear fashion design and pattern cutting at London College of Fashion, University of the Arts. He then went on to work in the tailoring and fittings sector by central London’s Savile Row, widely known for its luxury bespoke classical menswear. He is also the founder of Bespoke Patterns, a production company specialising in pattern cutting and UK based garment manufacturing.
A TALK WITH JORDAN PRICE, FOUNDER AND DESIGNER OF EMPIRE COLLECTION
Jordan Prince has always been into art and design since he was a young kid and it naturally evolved into experimenting with fashion. Clothes is just something he was into for as long as he can remember.
Does your brand position itself as a STREETWEAR brand?
Jordan Prince: My earlier work has stronger influences of streetwear but I wouldn’t say its totally a streetwear brand. I couldn’t put us in a single category because that comes with boundaries, but my aim is to push existing boundaries and continue to evolve.
What do you think of fast fashion?
Jordan Prince: Fast fashion stores and luxury fashion brands both have different objectives. Luxury brands position themselves as exclusive and upscale, whereas fast fashion stores make their products more accessible through mass production. Not everyone is into high fashion so Its fair that people have a choice, I guess. It’s not cool to see high street imitations though.
What do you think is the biggest challenge for a fashion designer?
Jordan Prince: Setting yourself apart. There are so many fashion designers and brands out there now, so its important to know how you can be unique as a fashion designer and communicate your own message.
How do you want to achieve the long-lasting concept for your brand? How do you determine what is durable design?
Jordan Prince: I hope to get the concept of the brand across through our creative vision and direction, so I believe it will create something long-lasting. I work with a highly skilled design and manufacturing team. It’s great because we have a wealth of experience between us. It is sometimes strange leading and directing the manufacturing team because they are many years my senior, but I do this so I know that every product we create has an experienced team behind it.
SEE BELOW THE EMPIRE COLLECTION SPRING/SUMMER 2020
NEW YORK FASHION WEEK