Maturos Martin launched her very first collection in the Fall of 2018 focusing on Women’s apparel that is effortless and versatile. Her thoughtful designs are transformative and interchangeable with the focus on wearability and longevity.
As a designer and a daughter to an environmentalist, Maturos wants to use this opportunity to influence the fashion industry’s social and environmental responsibility through smart design to create products that can have multiple lives.
Every garment is designed and made in NYC to ensure the highest quality production while upholding ethical fashion practices.
MATUROS New York captures the essence of lux-leisure with unexpected elements, creating stylish, versatile and current staples that embrace the now in a sophisticated manner. Bridging street sensibility with femininity that is effortless, chic and cool. All Made in New York City.
A TALK WITH MATUROS MARTIN x 33 MAGAZINE
33: How does your brand position itself on the international market?
I try to think more broadly when designing to attract various markets. Currently the brand is testing out in London through an independent online retailer.
Plus we just presented our new collection in Paris.
33: How the brand was born and how many people are involved in the team now?
The brand was born after I decided that it was time to get back to my creative roots. I was working in Sales for over 14 years and felt ready. We have about 4 people including a couple of pattern makers and production coordinator.
33: What do you think is the biggest challenge for a young brand right now?
Finding a balance with creating while running a fashion business at the same time. You get pulled into different directions when you’re starting out by yourself.
33: How do you want to achieve the long-lasting concept for your brand?
By staying true to the brand identity and design with a purpose.
33: How do you determine what is durable design?
When it appeals and connects consumer emotionally through a sense of purpose and goodness of sustainability.
33: What happens to that part of a production that does not get sold?
Because we limit our production to prevent waste, we do not have an excessive amount of unsold items. If we do, it goes into our marketing expense as gifting.
33: How far do you go in terms of sustainability?
As far as keeping all production in the US to control the entire supply chain, production processes, and product afterlife.
33: Where could you serve as a role model for others?
I hope to serve in ways that people can see that it is never too late to pursuit your passion. If you are willing to put in the work, anything is possible.