BORDERLESS + YOUNG SEEKING THE FEELING OF BEING ALIVE
‘Alive’ fashion film is presented in the form of a videotape of today’s youngsters’ ordinary madness. Nostalgic-like story reminisces the feeling of being alive to visually illustrate the clothing brand Roussin by the fashion designer Sofia Roussinovich.
Roussin clothing collection with the corresponding name ‘Alive’ is a highlighted combination of today’s reflective technologies with 90s style. Therefore videotape gives the feeling of unity of generations where today’s youngsters are seen as their parents where once recorded on their memory videotape. The final club scene is proclaiming that we are all united on a dance floor – borderless, in the heart of the universe, at the end of spectrum, me & you, – alive.
Brand – Roussin https://www.instagram.com/roussin.ukraine/
Directed by Nata Kit https://vimeo.com/natakit
Shot by Dennis the D https://vimeo.com/palkinshots
Camera B & Edit by Yuri Reznichenko http://yuri.kiev.ua + Victor Lisin https:// www.instagram.com/vityalisin/
Original music – Ukrainian dark folk from 80s/90s: https://www.youtube.com/watch? v=OefQ-Pr-YH8
Music rework by John Object https://soundcloud.com/johnobject
Styling by Sofia Roussinovich https://www.instagram.com/roussingirl/
Models by Mimodels https://www.instagram.com/mimodels.management/, Prime Model Management https://www.instagram.com/prime_model/, MSB https:// http://www.instagram.com/modelscoutingbureau/, PM Models https://www.instagram.com/ pm.models/
Film Photography by Nata Kit https://www.instagram.com/kk.nata/
Kit Kollektiv https://vimeo.com/kitkollektiv
BORDERLESS + YOUNG SEEKING THE FEELING OF BEING ALIVE.