A TALK WITH FARAH WASI GHATALA, FOUNDER + CEO OF HOUSE OF WASEE JEWELS

Wasee Jewels handcrafts and sketches every jewelry piece in the studio located in Los Angeles, California. With just a click, you can enjoy the fashion-forward jewelry in no time!

”Our jewelry is a manifestation of who you are. Our creations tell a story- a story about you. Your uniqueness is displayed in our exclusive high-end designs. We cater to your needs, wants, and desires.”

– Farah Wasi Ghatala, founder + CEO of House of Wasee JEWELS

Wasee Jewels was established by creative director, Farah Wasi Ghatala in 2016. Farah dreamed of making a jewelry brand which offers diversity. Thus, we strive to specialize in handcrafted artistic pieces of jewelry at an affordable price. Wasee Jewels offer a great selection of earrings, necklaces, and other fine gift items. Shopping with Wasee Jewels is more than just a purchase because we value our customers to the highest. You can trust Wasee Jewels with your individuality when purchasing 22 carat gold jewelry pieces.

UNIQUE JEWELRY

Their unique handcrafted jewelry embody the needs and desires of every individual style. With WASEE you never have to settle for jewelry manufactured in factories. The pieces are hand-crafted with confidence by fine artists. Wasee Jewels will always create pieces of art to adorn yourself with.

YOUR DREAM JEWELRY PIECES

Designer, Farah Wasi Ghatala, will always work with you to create the piece you want to wear. As a gold jewelry shop, we can help you make custom-made pieces that suit your exact needs and wants. You will always have unique items that you can never find anywhere else.

”At Wasee Jewels, we strive to build long-lasting relationships with our clients. We provide the best gifts to help you celebrate the most memorable moments in life, whether it is a birthday, engagement, wedding or special anniversary. We will always celebrate those major milestones in your life with you and your loved ones. We understand the significance of capturing every special moment. With Wasee Jewels, you can enjoy a memorable Gold jewellery online shopping experience including 22k gold.”

– Farah Wasi Ghatala, founder + CEO of House of Wasee

An exclusive interview with Farah Wasi Ghatala, founder + CEO of Wasée Jewels

Describe yourself as a designer and how WASEE Jewels was born?

Wasée Jewels was born as a small project inside my own home. An idea that I could not let go of until I saw it executed. The more I researched the art of crafting jewelry, the more I got enthralled by the process and what my hard work could yield. I was passionate, dedicated, and pushed myself to the limit to see what my creativity could accomplish as a designer.

How do you manage the creativity process exactly as it’s really challenging to design luxury jewelry?

I don’t really “manage” my creative process. It comes, and it goes like waves of inspiration. When I have an idea for something new, I usually rush to my work table and bring my thoughts to life. I never force my creativity.

What was the first job of your life and how did you land that position before launching WASEE Jewels ?

Funnily enough, I was a clothes designer in a small boutique in Pakistan. I used to buy clothes from there, and I decided that it would be at that store that I would work. I guess I just always had a passion for designing.

What was the biggest rookie mistake you made when just starting out?

I was doing everything by myself without any help. It was draining, to say the least, as there were some things I just could not do without aid from other sources.

What’s the main impact of social media in the fashion industry in both ways, fashion buying and brand marketing?

The main impact my social media has for the fashion industry is to cultivate and refine brand imaging. I’m sure many other designers would think the same; we use our pages as a platform to push the image of exactly what our brand stands for. It allows us to reach out to a specific targeted audience and show them how much variety there can be in the fashion industry.

What is your favorite and NON-favorite part about being part of the jewelry industry?

I genuinely enjoy the confidence I see on people as they wear my jewelry. To see how much a small accessory can change an entire person’s demeanor makes staying in the jewelry industry worth it. My least favorite part is trying to reach my targeted audience. As a smaller business owner, I am not at the forefront in people’s minds when they want to buy jewelry.

Can you tell us how your brand makes a difference in the fashion industry?

The fashion industry likes to take from people of color. They want to utilize other people’s cultures and call it ‘exotic.’ As a Pakistani American who grew up in Karachi, my goal is to bring proper representation to fashion instead of the Americanized version of our fashion.

What do you think is the biggest challenge for WASEE Jewels ?

My biggest challenge was pushing my brand into the media. It was incredibly challenging to get different stylists to see my products and trust it enough to allow celebrities to wear them. Building up brand awareness was also tricky as I did not have the level of trust with my clientele that other larger brands possess.

Define sustainable concepts nowadays in a few words .

Sustainability is all about adhering to the environment, economy, and the people while being conscious of our impact on future generations. We work to create an atmosphere that pushes inclusivity while respecting our planet and those who live in it.

How do you think your brand can play an important role in sustainability?

My brand is handcrafted, nearly everything from the gems to the chains come from sustainable sources. I do not support the usage of brands that utilize unfair labor. I am doing my best to create a brand that will continue to stay sustainable.

What do you think about the opportunity of selling your collections online nowadays?

It’s a wonderful opportunity that allows for thousands, if not millions, of people to sell their items without requiring an actual in-person store. Especially with everything happening with coronavirus, those who still want to shop could fulfill that craving with merely a few clicks. Nevertheless, there is always that overwhelming worry of being disappointed in what you bought. To combat it, my social media page pushes images of my products that are nearly impossible to falsify.

Imagine that you must write a letter to your FUTURE SELF. What would you write?

First and foremost, I would ask myself if I was able to accomplish my goals. I want to know exactly how much I did in the period that passed If my dreams have come to fruition or not. I would also tell my future-self to continue believing in herself and always to have faith.

WASÉE JEWELS

www.waseejewels.com