A TALK WITH GRACE HUAM ABOUT ETHICAL KNITWEAR

When you own a Graciela Huam piece, you will experience high-end products and the softness from the finest Alpaca wool. It’s important to mention that we are committed to not only create but to do it responsibly.

”WE ARE PART OF THE SUSTAINABLE FASHION MOVEMENT. WE BELIEVE IN PRODUCING FAIR TRADE AND SUSTAINABLE KNITWEAR, AND EVERY SINGLE PIECE REFLECTS THESE PRINCIPLES.OUR COMPROMISE IS NOT ONLY TO THE CUSTOMER BUT TO EACH PERSON INVOLVED IN THE MAKING OF EACH GOOD WE SELL. WE ARE PROUD TO TREAT EVERYONE FAIRLY AND DELIVER TO OUR CLIENTS THE BEST QUALITY OF ALPACA, BABY ALPACA, PIMA COTTON AND ORGANIC COTTON.”

– GRACE HUAM, FOUNDER + CEO OF GRACIELA HUAM

In fashion industry, there are so many options, but Grace Huam works hard to make every piece of her Peruvian knitwear stand out from the others. We invite you to get to know the high-end fabric alpaca clothing. Made in Peru and designed in the Netherlands, the brands offers its Alpaca and Pima cotton clothing in the EU and Worldwide.

DISCOVER NOW THE EXCLUSIVE INTERVIEW WITH GRACE HUAM 

How did your passion for design start and how your creative process work?

My passion for design started when I wanted to be a publicist. Then I specialized in marketing and ended up creating a clothing brand. Design was involved in each process, in different aspects, contexts and forms; but there was always a way to project an objective, a mission, through art. And nothing better than expressing it through the sensitivity of knitting.

My creative process begins according to the state where I am, such as sadness, joy, satisfaction, frustration, so on. In any case I try to heal it with music, listening to records and projecting myself on a mission. I read and look at printed magazines a lot. And I work on printed mood boards and sometimes some on my brain. I support myself on the technical side with my design team and work closely with my developers as they must connect with design to make it happen.

How fashion nowadays helps and motivate you to become a designer?

I actually try to learn to be a designer every day, I don’t consider myself one. I still have a lot to learn and do. I’m still at the beginning of the road.

Can you tell us a little bit about your references for the last collection?

My reference was duality. The existence of 2 poles and their difference between the two extremes called polarity. Within every failure there is potential for success. Within every problem there is a potential for opportunities. Everything in life has an equal opposite. It is up to us as to what side we choose to focus on and experience.

Connecting opposites also challenges us to go a step further and be more creative in our solutions, as we are forced to let go the concrete forms in which opposites appear, to look beyond the surface and to really go to the essence of the opposite poles. I wanted to capture this duality through crossed patterns like intarsia movement, crossed rib, square panels, macramé, moulage and handloom.

Do you see yourself as an example for the new generation in fashion industry?

Not yet, I think. I still have a long way to go to become an example. Maybe I can serve as an inspiration or guide for some people.

Can you describe GRACIELA HUAM client in few words as a personality?

Graciela Huam is a lively woman, who draws attention without much effort. She is firm, independent, playful and intelligent. Lover of 70s, 80s and 90s music and art, curious about social issues, philanthropic and responsibly active in caring for the environment and animal life.

What do you think it’s your best-selling piece from your last collection?

Our Salar 3D T-Shirt Sweater, it’s a rib design semi over-sized, with square shape and semi-hanging threads on chest detail creating a 3D effect. A statement knit piece.

What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?

The online sale is complementary to the traditional sale in brick and mortar stores. Of course, it is a great opportunity to have exposure and presence. Have a greater reach and coverage with our current clients and prospects.

What does fashion industry need more to grow up and what can be done better for this?

The fashion industry will always grow, probably in the near future people will be more selective and more conscientious. The technology developments affect the procedures according to what you demand and choose. The procedures of the fashion industry must to be support it by the technology. Also, turning to innovation in order to operate a global business built on sustainability. Technology and innovation are essential to grow this movement. The more intelligent the textile science and technology developments are, likewise shipments methods and supply chain, closer we get to be worn conscious clothing. Likewise, the choice of retailers to include brands with an honest proposal in their portfolio of brands and the support from the customer.

What is the long term goal for GRACIELA HUAM and what is the main mission? 

Obtain the trust and attention of our clients. Gain participation and engagement, and to be considered as a versatile, creative, playful and cool brand. Our main mission is to generate a positive impact in the industry and environment through our raw materials, procedures and respect for human rights.

Can you tell us what is the next step or project for your brand right now?

We are preparing the next Autumn Winter 2021/22 collection that we will show early next year in Leuven and Paris. We have been selected by the Global Talents Digital of the Mercedes-Benz fashion week Russia, which is aimed at promoting sustainability and innovation. Likewise, we will participate in a month in Coterie NY Digital thanks to the support of Promperu (Peru’s export and tourism promotion agency).

Our strategy has changed since the end of 2019, as we will not launch spring and summer collections, concentrating on one main winter collection per year and capsule collections through collaborations.

GRACE HUAM