KING PING COUTURE: A TALK WITH WANG PING

With decades of experience in the footwear industry, in 2011, Wang created his very own brand that expresses extensive research onto design, art, ergonomics, and the technology of footwear production.

A TALK WITH WANG PING X 33 MAGAZINE

Describe yourself as a creative and how KING PING Couture was born? I am the creative director of KING PING COUTURE,my name is Wang Ping.

I established KING PING COUTURE since 2015 after over 20 years of working in footwear design.

How do you manage the creativity process exactly as it’s really challenging creating couture shoes?

I have strong interests in technology,art,mechanics,combining deep knowledge of ergonomics, and more than 20 years of experience in the industry to manage the entire process of operation.

What is the most challenging issue in promoting your own label ? 

The biggest challenge encountered in promoting the brand is how to get more target customers  to find us.

What’s the main impact of social media in both ways, buying and brand marketing? 

Mainly in terms of brand marketing.

Define couture concept nowadays in few words. Do you think this issue became too superficial in fashion industry?

Couture is fashionable and luxurious. The highest point of craftsmanship. Couture has to reach certain price, premium quality and customization,all of above is indispensable.

How do you think your label can play an important role in your daily client’s life?

My brand is a reflection in customers’ personal identity,temperament and taste .

What do you think about the opportunity of selling your pieces online?

Yes. King Ping product appears in fashioncrossoverlondon online platform.

Imagine that you must write a letter to your FUTURE SELF. What would you write?

Keep going!