Amari Moneé, the brand was established in the summer of 2016 with the goal to bring the essence of couture back to the forefront of fashion. Today’s world is being dominated by fast fashion. I found it incredibly important to remind people that fashion is also art.
Fashion, particularly couture and custom garments, require so much love and attention to detail. The brand, Amari Moneé, is an upcoming luxury and evening wear company. We had a talk with Amari about future and fashion industry, that you can read here below:
How did your passion for design start and how your creative process work?
My aunt used to model, so me being a little kid I would always shadow her on photoshoots or even backstage at runway shows. I also grew up watching Project Runway and seeing the way they would construct pieces awakened something in me.
How fashion industry helped and motivated you to become a fine art designer?
The industry is always evolving and bettering itself, so for me as a designer it is important that I do the same. Seeing the work of other designers always motivates me to do better.
Can you tell us a little bit about your references and inspirations for your garments?
My starting point is always the woman. How do I want her to feel? Who is she? How would she move? Much of my inspiration is drawn from black women and our undeniable beauty. For collections I am inspired by old couture houses, architecture, art periods, flowers, inspirational words, and a plethora of other things,
Can you describe your client’s personality in few words?
She demands attention without needing to ask for it. She is confident in her own skin, articulate, and effervescent.
What do you think it’s your best-selling piece?
From an Industry stand-point my royal blue “Moneé” gown is the most popular. From a business standpoint clients love the “IT FACTOR” look, which is the black fringe hat with the asymmetrical fringe/beaded mesh skirt.
What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?
Showcasing my pieces online allows me to reach many people at the same time. The online arena will help me to grow my clientele. The only downside is that people can’t truly experience my garments through a screen.
What is the long term goal for you as a designer and what is the main mission?
Longterm my goal is to have a couture house, and my own atelier located here in the U.S. I also want to be a part of the CFDA and The Fédération de la Haute Couture.
My main mission as a designer is to bring black women to the highest level in the fashion industry. A black woman has not reached those heights, but I think with dedication I can achieve that.
What are the most interesting social platforms that can help your label?
Instagram has been the most useful social platform for my business. Much of the clientele and attention that I have gained is due to Instagram and the posts I make about my work.
Can you tell us what is the next project?
My next project is my new collection that will be released towards the end of this year. I just finished the ideation phase and will start draping soon.
Photography: Jaren Stephens @thejarenstephens; @thejarenstephens.art
Model: Joana Martin @oneofjo