ALTAROMA 21 – 7-10 July – Altaroma is the driving force of Italian emerging Fashion. The company participated, among others, by the Chamber of Commerce of Rome, by the Lazio Region and supported by the Italian Trade Agency, promotes the excellences of Made in Italy and the artisanal workings of designers, with activities of scouting and training to support young talents and new brands. Since 2002, it is a meeting point to explore new trends and an important national and international showcase for creatives of the fashion world.
Fashion Hub, Who Is On Next? and Showcase are marks of Altaroma, aimed to the valorization of emerging talents, small sartorial realities and independent designers, who contribute to the tutelage and the development of the Italian Fashion System.
Organized at the Cinecittà Studios has superbly blended together the always impressive Italian craftsmanship and the pictorial beauty of its location. . With a key interest in the sustainable aspect of the industry 70% of the 89 brands produced by Altaroma boast sustainable production. It also acts as a forum for developing and showcasing new talent, showing a younger generation of designers who are pushing the boundaries of what is expected of Italian fashion and design Altaroma served as a looking glass, of sorts, for the future of Italian creativity.
“Even if our name is not Green Fashion Week – continues Fendi – we have always been the natural cradle of ethical and sustainable brands. After a long process of repositioning, we have finally succeeded in becoming a point of reference, a platform of opportunity that recognizes the qualities of each brand and that freely provides the services and tools necessary to enhance and consolidate the potential of each brand. Designers who come to Altaroma expect to come not only to promote products they want to sell, but to present an entire creative project. And here they find the right way, time and space to do it.”Silvia Venturini Fendi, President Altaroma