THE BRAND
Come On is genderless, timeless, and ageless. Established in 2019 in Miami, this versatile clothing brand is inspired by punk culture and surrealism. Come On’s designs are classic and defiant, applying a modern twist to heritage tailoring traditions. Come On’s vision is to erase the rules that determine why, how, and where each piece should be worn. For those thirsty for a fashion experience that’s different from the norm, for those seeking the classic style of a well-made suit while maintaining a ludic spirit, for those committed to responsible production and responsible consumption.
As a brand devoted to prioritizing the durability and reducing the environmental impact of its garments, Come On is working towards sustainability in our design and production process. Come On is genderless and timeless, with pieces designed to last for decades. Our collections reinterpret classic styles and silhouettes, adding original fabric combinations and accessories, expanding and transforming the uses of a traditional outfit. These pieces have been carefully made, featuring detailed, handmade finishing touches inside and out. We want customers to enjoy our designs as a holistic experience and firmly believe in making responsible clothing for responsible consumers.
ETHICAL PRODUCTION: Come On strongly opposes the idea of planned obsolescence and the overproduction and waste of fast fashion. Come On clothes are made in conscious quantities with premium fabrics by local seamstresses and tailors paid a living wage. Every piece of clothing is designed and made to last for decades, encouraging responsible consumerism and resulting in less waste.
THE APPEAL OF “PRET-A-COUTURE”: The Come On experience means handmade finishing touches and adjustments can be applied to any of our ready-to-wear pieces. Local clients and visitors to Miami are encouraged to stop by our atelier for a complimentary personal fitting. We also encourage clients to bring their damaged garments in for free repairs – we want Come On clothes to live forever.
OLD FABRICS, NEW LIFE: The Come On team loves to seek out unused and discontinued vintage fabrics to create limited edition items. We want to give vintage fabrics a chance at new life and believe that no piece of cloth should go to waste.
THE INTERVIEW
Could you tell us a bit about you and your background? When was your first approach to fashion?
Flor: My first contact with fashion was from observation and self-taught. I have always been curious and an observer. I studied film and photography, and music was also a big influence.
Pia: In my case it was contemplation, it caught my attention and I started my fashion studies to use it as a communication channel, my first contact with fashion was in the theater.
Introduce us to the brand’s philosophy and what’s the meaning behind the brand’s name?
The brand is inspired by Punk culture and surrealism. The identity comes from movies, music, art, with references that inspired us to create the concept and respect it. ( in our first steps in the market.) The name COME ON is born from a capricious / whimsical and spontaneous place, it is like a call to action:
“let’s do it… there are no rules or limitations, feel free to do what you want.”
How is this philosophy manifested and interpreted in the garments themselves?
The Use of tartan as the main Fabric.
The brand is reflected in our designs in different details, some more visible than others, such as the use of workwear patterns in reference to the punk movement, the names of our pieces inspired by different artists, the changes in prestablished occasions of use, are some of the fundamental pillars of the brand’s concept. Since the brand’s inception, our creative team has paid homage to punk, new wave, and indie, among other genres.
Your brand is offering some references to geometric shapes related to upcycling + sustainability. How does deconstruction play a role in your new collection?
Come On prioritizes the durability of the pieces, the quality of the materials and the manufacturing. Our collections are made in conscious quantities, with high levels of detail and handmade finishing touches.
The limited editions or unique pieces are made with discontinued / vintage textiles (that are out of the market. We encourage conscious consumption habits, we are not a fast fashion brand, we make two collections a year and they can be combined with each other, no garment becomes obsolete, (thus also) encouraging responsible consumerism, and resulting in less waste. We believe in responsible production for responsible consumption.
Do you have a different approach when designing for men and women, or would you consider your garments ‘genderless’?
We don’t have any! We work understanding the human anatomy and generate pieces that are comfortable for both sexes. Come On has a good position as a genderless brand in the market, our clients come from different segments without a label, they just use our brand because they like our concept and feel respected.
How do you think education can improve a newborn brand and how it can play a role in launching a new brand?
It depends what is understood as EDUCATION…we believe that education is not only in the institutions, also it is everyday in different places / situations that inspire us and teach us. We believe that education is training and that training is achieved through information and this is achieved through self-taught, curiosity, trying and making mistakes.
Name us a few celebrities you would like to work with and why?
Nick Cave and Richard Hell for their music, elegance and trajectory IN punk and post punk inspirations., Gloria Von Thurn for her style, disruptive attitude and unapologetic spirit and Hunter Schafer because it’s the voice of the new generation, who have a free spirit and vision without labels.
Are you stocked in some retail stores? Where? What differentiates your brand from others that sell online?
We are in the most cosmopolitan cities in the world. We have Sales Points in New York, London, Miami and soon we will be in Paris and Los Angeles. Also we participate in POPups around the world, the next one will be in July in China Shanghai. Our website has our available collections with shipments around the world; also you can read more about us and how we work, we show our community #comeonworld and also we have a SUBCULTURE segment that includes articles written by the brand such as “fashion, punk and surrealism” and in turn our music support segment where they will be able to discover emerging artists we support.
Is there a particular personality you have in mind when designing your pieces?
FREE, UNAPOLOGETIC. REAL + SURREAL.
How do you see the COME ON growing and evolving in the future?
We want to continue growing, reaching more countries and cities, maintaining our concept and ideals, and always being able to offer a quality, timeless, genderless and ageless product.
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