IN CONVERSATION WITH BANI PASRICHA

BANI, a talented designer based in London, launched her own fashion label in 2010, immersing herself in the captivating realm of fashion. Despite holding a science degree, her passion resided in the world of fashion and glamour.

Determined to pursue her true calling, she enrolled in the London College of Fashion, where she delved into the intricacies of fashion journalism and merchandising, while also mastering the skills necessary to establish her own label, BANI PASRICHA: https://www.bani-pasricha.com/ .

The overarching theme of her brand and the foundation of her design concepts draw inspiration from the power and strength of femininity, as well as the concepts of nurturance, wealth, and beauty. These elements are intricately woven together, resulting in the creation of timeless vintage pieces that possess a unique essence of their own.

Mirka Howard Actress in a full look by BANI PASRICHA on the Red Carpet at Venice Film Festival

Describing her label as a harmonious fusion of vintage artistry and contemporary allure, Bani ensures that each collection embodies this ethos. Her journey towards success began with humble beginnings, exhibiting her designs at local showcases. However, her talent and dedication eventually led her to showcase her creations at renowned international events such as London Fashion Week, Paris Fashion Week, Cannes Film Festival, and many other distinguished platforms. These accomplishments have garnered her widespread recognition and numerous accolades.

Bani portrays herself as a Privileged Hustler, one who appreciates the privileges she has been granted and is committed to leaving a lasting legacy through her work. This mindset marks the beginning of an exciting journey towards achieving her ultimate ambitions.

IN CONVERSATION WITH BANI PASRICHA

Can you walk me through your journey from being a science graduate to establishing your own fashion label?

Even during graduation , I was very pulled to fashion , style , silhouettes and glamor of the fashion industry . so studied a few summer courses at LCF and decided to switch fields to fashion . and started getting great orders . Earlier it was a struggle to establish the brand, but with time, talent & experience – growth seemed inevitable.

How did your studies in fashion journalism and merchandising at the London College of Fashion contribute to your career and brand development?

Well it gave me a lot of confidence after gaining knowledge from these courses that I will be able to handle procurement and manufacturing of the garment . Fashion journalism helped me look at the client and media perspective of the field to cater to niche audiences accordingly.

What inspired your brand theme and design concepts that center around feminine power, strength, nurturance, wealth, and beauty?

Growing up in a patriarchal culture and a very unsaid glass ceiling globally for woman , at the same time I was inspired and raised by a free spirited mother who never left a stone unturned for me to develop my own skills , see my own power to build and nurture at the same time got me influenced to a great degree to bring these elements of love and empowerment in my brand and clothing as well.

Could you give an example of how you fuse the vintage aesthetic with contemporary elements in your designs?

For example , in my personal favourite collection THE PHARAOH’S we captured the essence of the golden era of the Egyptian monarchs (woman rulers) into these modern fabrics like hosiery , dutch satin – all procured from vendors who provide these fabrics.

As a “Privileged Hustler” aiming to build a legacy, what are your goals for the future of your brand?

We make our products and serve with love and full integrity and strive to give the best experience to them.

We plan to make our brand more global so that our niche clientele across the globe can discover us and be benefitted by services and products we offer .

How do you ensure your designs resonate with your target audience while staying true to your unique artistic vision?

Well that’s my USP . We work it around our target audience because they like exclusive and artistic unique work that keeps inspiring our vision to create more in that direction.

Mirka Howard Actress in a full look BANI PASRICHA on the Red Carpet at Roma Cinema Fest

Could you tell me about a specific challenge you faced in your career and how you overcame it?

With no connections and background in industry and a totally different education – in biotechnology, I had to take my journey step by step building my own work family and growing the connection and great work with them to reach our target audience.

How do you stay updated with the latest fashion trends and industry developments?

Well we at team BANI PASRICHA, we believe in creating trends and unique yet wearable art work for our niche clientele . so it goes in sync with our clients primary vision and my artistic vision to create it.

Apart from that participating during fashion weeks, working with stylists makes us adapt to our clients needs and cater to them maintaining our art vision accordingly.

Lastly, what sets your brand apart from other designers and why should someone choose your label?

OUR BRAND OFFERS UNIQUE BEYOND TRENDS DESIGNS , that if you wear each one of them even after years , they will still speak elegance and style in their own unique way . Kind of clothes you would pass on to your generations too .