The essence of the H77R77 brand is a bold rebellion against the norms of life, expressed through a unique design language that originates from curiosity and a liberated imagination. To H77R77, jewelry transcends its traditional role as a mere fashion accessory, emerging as a medium for initiating captivating conversations, akin to poetic verses that gracefully cascade over the skin and intermingle with charming materials.
Navigating the ethereal dimensions of time and space, we encounter the profound elegance and genuine authenticity that resonate effortlessly with truth, prompting introspection and the formulation of thought-provoking inquiries. H77R77 masterfully preserves the visible traces of the metal craftsmanship process, reminiscent of the precious moment when amber encases an insect, capturing the raw essence of sharpness and beauty that organically emerge within the fluid dynamics of creation.
Balancing elements of ruggedness with subtle delicacy, opulence with an elusive allure, and sleek designs with intricate details, H77R77 artfully captures the electrifying interplay of sensitivity and fragility, delicately exploring human vulnerability with an unwaveringly independent spirit. Just like a mirror reflecting the shadows in the darkness, H77R77 finds its roots in the enigmatic depths of life, embracing the complexity and mystique of existence with a captivating allure. Please immerse yourself into this exclusive interview for 33 Magazine:
The H77R77 brand is described as embodying a rebellious attitude towards life and a unique design language. Could you delve into the inspirations and influences that led to the creation of this distinctive aesthetic?
The birth of H77R77 stems from our dissatisfaction with the status quo. Mainstream jewelry on the market tends to be delicate and often mass-produced on assembly lines. While this production model may align with market dynamics, it contradicts our understanding of beauty. We grew weary of the stereotype that associates jewelry solely with exquisite and precious materials. Deep within us, there’s a yearning for uniqueness and a pursuit of distinctive aesthetics. We began to question whether there were others like us who appreciated the traces left behind on metals during the crafting process. This restless contemplation became the genesis of H77R77’s rebellious attitude and distinctive design language.
H77R77 perceives jewelry as a medium for initiating dialogue and poetry beyond being a mere accessory. Can you expand on the ways in which H77R77’s jewelry pieces spark conversations and evoke poetic expressions through their designs?
H77R77’s ambition goes beyond conventional notions of jewelry as mere accessories for daily wear. Instead, we aspire to push the boundaries of what jewelry can represent. Recognizing that jewelry possesses its own unique design language and aesthetic realm, H77R77 delves into the very essence of jewelry itself. We view jewelry as a medium for storytelling, a means to evoke emotional resonance and connect with others on a deeper level. Our inspiration transcends traditional forms, drawing from the subtle intricacies of life and the myriad perspectives it offers. Through our creations, we seek to uncover and convey these profound sentiments, infusing jewelry with a poetic sensibility that speaks volumes in its simplicity and timelessness.
The concept of simplicity and authenticity is highlighted in H77R77’s creations. How does the brand translate these values into tangible design elements and aesthetics within its jewelry collections?
The Open All collection by H77R77 embodies the succinct and authentic design philosophy we aim to convey. This series delves into the dual relationship between keys and locks, stemming from our imaginings and musings about keys. When the lock is hidden, the key becomes a connection between illusion and reality. When its role and function are blurred with the change of the key itself, the unknown completes the imagination. The curiosity and conjecture behind the key accumulate and expand, and when it is on the verge of some critical point, the key and the fantasy behind it collage a disorderly and ambiguous space. We maintain restraint in our design language, seeking expressions that are both finite in words yet infinite in meaning, avoiding the accumulation of ideas. Vintage keys are chosen as one of the raw materials, colliding with other metals. The moment the key touches the skin, everything becomes tangible and real.
H77R77 intentionally preserves the traces of the metal crafting process in its pieces. Can you discuss the significance of this design choice and how it contributes to the overall narrative and allure of the brand’s jewelry?
H77R77 incorporates the traces of metal craftsmanship into its jewelry pieces through various methods. We believe that these traces are not merely accidents during the crafting process but symbols of the pieces’ uniqueness and vitality. Firstly, we prioritize handcrafting, respecting the characteristics of metals and preserving their natural textures and patterns during production. Secondly, we employ special metalworking techniques such as hammering, engraving, and oxidation to accentuate the metal’s texture and the traces of time it carries. Lastly, during the design phase, we intentionally retain some flaws and irregularities, allowing them to become part of the piece and adding character and uniqueness to the jewelry. Through these methods, H77R77 successfully integrates the traces of metal craftsmanship into its jewelry pieces, imbuing them with a more vivid and authentic quality.
Within H77R77’s designs, there is a juxtaposition of roughness and delicacy, splendor and elusiveness. How do these contrasting elements come together to create a harmonious aesthetic that captures the essence of the brand?
In the creative process of H77R77, the contrast between roughness and juxtaposition, splendor and elusiveness carries profound significance. Firstly, the contrast between roughness and delicacy presents a redefinition of beauty. Traditionally, jewelry has often been seen as a symbol of delicacy and grandeur. However, in H77R77’s design, we equally emphasize the importance of rough elements. This contrast highlights our appreciation for the diversity and inclusivity of beauty, showcasing a departure from traditional aesthetic norms.
Secondly, the contrast between splendor and elusiveness reflects our exploration of life and human nature. Amidst life’s complexity and unpredictability, splendorous appearances often mask inner complexities and depths. Meanwhile, the elusive nature hints at the myriad pursuits and struggles within the human psyche. This contrast serves as a reminder that jewelry is not merely external adornment but also a reflection of internal emotions and the human soul.
Therefore, in the creative realm of H77R77, the contrast between roughness and juxtaposition, splendor and elusiveness not only signifies a redefinition of beauty but also encapsulates profound reflections on life and the human experience.
Balancing sleekness and intricacy is a key aspect of H77R77’s design philosophy. How does the brand manage to seamlessly blend these two seemingly contradicting qualities in its jewelry creations?
The design of H77R77 is often inspired by a certain emotion, an energy awakened from the depths of the heart. This expression is often a smooth outpouring, tinged with instinctual judgment, resulting in sleekness in design language. However, this is only the starting point of creating a piece. Once the inspiration is ignited, thoughts will delve deeper, revealing complexity.
While retaining the fluidity of its initial inspiration, H77R77 pursues a more comprehensive and complex expression through the depth of its reflection. The meaning of the emotion gradually deepens, and the emotions expressed in the design become richer and more colorful. This design process, which combines intuition and profound reflection, endows our pieces with unique charm and depth, serving as a significant manifestation of our design philosophy.
The collision between sensibility and fragility, as well as the portrayal of an independent stance in touching on cracks, are mentioned as integral to H77R77’s brand identity. Can you elaborate on how these concepts are embodied in the brand’s designs and storytelling?
H77R77 tends to draw inspiration from emotional commonalities, which undoubtedly scrutinize the sensual world. Yet these emotional commonalities are often fragile and beautiful. Observations from a sensual perspective amplify and solidify subjective feelings in jewelry. Maintaining independent thinking and not blindly following any position is the attitude that H77R77 wants to label. In the collision of viewpoints and opinions, the cracks of positions are the power of thinking and the theme that H77R77 wants to express.
H77R77 draws inspiration from the blurred realms of space and time. How does this conceptual exploration manifest in the design process and final jewelry pieces offered by the brand?
H77R77’s design language is not bound to any particular style, period or place. Starting from a vague emotional touch and exploring the essence of a universal creation, H77R77 tries to break through the limitations of style, or rather, H77R77 is defining a style that is uniquely its own. Unlike the categorization of jewelry in the market, our work is a description and description of beauty, not a costume for a specific time and place.
Next designers may use vague and abstract patterns to express an understanding of the blurring and uncertainty of time and space boundaries. Next, we may use materials and craft techniques to create a distorted and psychedelic visual effect that allows the viewer to feel the intertwining and shifting of time and space. In addition, designers may express their exploration and understanding of the concept of time and space through overlapping and dislocation of structures, as well as changes in color and texture.
The final jewelry pieces usually have a unique artistic and emotional expression, while at the same time being functional. They may display an understanding of the ambiguity of space-time in a tense and dynamic way, while maintaining attention to detail and texture. Overall, H77R77’s jewelry pieces tend to display a deep and captivating atmosphere reminiscent of the intersection of time and space and endless possibilities.
The brand likens itself to a mirror in the darkness, rooted in the shadows of life. Could you share more about the underlying themes or narratives that inform H77R77’s jewelry collections and brand ethos?
H77R77’s jewelry collections and brand concepts often incorporate deep themes and storytelling emotions that reflect the darker side of life. These themes and narratives often explore the complexity of human emotions, existence and life, as well as the subtle connection between the individual and the universe. Brands may explore emotions such as loneliness, loss, internal conflict, sadness, and anxiety, as well as human fear and curiosity of the unknown and mysterious. These themes may be reflected in the design through dark color palettes, complex textures and shapes, and mysterious patterns and symbols, creating a deep and thought-provoking atmosphere.
How does H77R77 navigate the balance between embracing spontaneity and preserving meticulous craftsmanship in creating jewelry that encapsulates moments of sharpness and beauty within fluidity?
In H77R77’s creations, embracing spontaneity and maintaining craftsmanship are not opposing concepts. Our work is born from the observation of life and the expression of true inner touches, and it can be said that spontaneity is the true driving force behind our creations. Our craftsmanship is unique, with respect for the handmade. We are obsessed with every detail and moment of material change, and every creation is a meticulous exploration of and respect for craftsmanship. As a result, we pursue both a natural creative process and a high level of craftsmanship to ensure that each piece conveys the emotions and ideas we want to express.
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33 MAGAZINE 