A NINE-TO-FIVE SHIFT. YOU START IT IN FRONT OF THE COMPUTER. YOU END IT IN FRONT OF THE COMPUTER. TOMORROW, THE SAME. THE DAY AFTER TOMORROW, THE SAME. THIS IS YOUR EVERYDAY LIFE. YOU WEAR ANUNIFORM TO MAKE EVERYONE FEEL LIKE PART OF THE PACK. YOU ALL HAVE A GOAL, A STANCE, A FACET. THE FEELING ARISES THAT YOU ARE SINKING INTO THE FACELESSNESS OF THE WORKING WORLD.HOW MUCH FREEDOM AND FLEXIBILITY DO WE REALLY HAVE IN TODAY’S WORKING WORLD? IN A SOCIETY THAT PROMISES SOCIAL MOBILITY AND OPPORTUNITIES FOR ADVANCEMENT, PEOPLE STILL FIND THEMSELVES UNDER THE GLASS CEILING AND THE PRESSURE OF A HIRE-AND-FIRE MENTALITY. IF YOUR PERFORMANCE SLIPS, YOU’LL QUICKLY REALIZE HOW REPLACEABLE YOU ARE. ULTIMATELY, YOU ASK YOURSELF WHO YOU ARE AND WHERE YOUR PLACE IS. IS IT IN FRONT OF A SCREEN?

CREDITS:
Photography: David Springl @whothefuckisdavid
Styling: Radu-Andrei Istriteanu @andreiistriteanu
Model: Nhatanh Vu @nhatanh.vu
Hair + Make-up: Leandra-Melissa Michelbach @leandra.melissa_mua + Niklas Kemmler @niklaskemmler
Fashion powered by Xaver Giglberger, Caiman, Archive D’accro, Michael Antonio, Y-Project, Rich + Royal



















































