Hot boy is so last year and over, we wanted to bring you BAD summer.
Mocking the overly sensualised food summer adverts in the early 2000’s featuring top Playboy and SportsIllustrated models with the juicy fruit, erotic looking foods and snacks. We wanted to give it a modern twist but on a male model.
Giving you, BAD summer.
All the colors, all the wetness, and all the mess.
AD & Styling : Hana Gomaa @byhanag
Photography: Merten Buehmann @_merten
Make-up + Hair: Jerome Guioton @jeromeguioton
Model: Jan-Leon Weiss @janleonweiss
Booker: Deniz Andi @damndeniz
Agency: Modelwerk @modelwerk
33 MAGAZINE 