Beijing Institute of Fashion Technology and Paphos Studio Bring “Purple Mist from the East Augurs Well” to Paris, Blending Virtual Innovation with Oriental Aesthetics
The highly anticipated “Purple Mist from the East Augurs Well” Fashion Lifestyle Immersive Showroom officially opened its doors at 43 Rue Beaubourg in the Marais district, heralding a significant milestone in the evolving dialogue between Eastern philosophy and contemporary fashion.
This immersive showroom features a curated space showcasing nine prominent brands, each contributing a unique narrative that captures the essence of creativity, bridging the rich tapestry of traditional aesthetics with modern design sensibilities:
1. 奇梦岛 Letsvan: “Pushing the limits and recklessly testing dangerous boundaries” is something everyone has tried, but how many truly dare to cross that line? It’s okay—WAKUKU, the unworldly wild child, will break the rules on your behalf.
Through the WAKUKU IP, the designer aims to bring back the joy of unleashing your wild side and take us back to those carefree childhood days. Let’s shout our slogan together: WAKUKU!!
2. Pinkdrizzle: Chase Me · Polish Light
Creating “Scene Art Jewelry” full of courage and radiance for contemporary women. Let the dazzling artistic charm of the East and West converge and collide in every piece of Pinkdrizzle jewelry.
3. 拂若里 INSIDE FLOW: The brand positions itself with the philosophy of “brushing away the external to reach the internal” and takes the five elements of “metal, wood, water, fire, and earth” as its core R&D concept. It is committed to becoming an oriental energy fragrance and skincare brand, backed by a factory with 30 years of experience in perfume and fragrance production, and supports the customization of exclusive fragrances for influencers.
In March 2024, Furuoli’s “Nian” series of perfumes was launched on all platforms. In just one year, its omni-channel sales exceeded 200 million yuan, and it won the first place in 14 lists of the Douyin perfume category. The brand’s blockbuster product is the Ylang-Ylang Scent “Chinian” perfume, which has become a hit across the internet and received heavy recommendations from Tao Xinran (who played An Lingrong in The Legend of Zhen Huan), Liu Xiaoqing, and Li Jiaqi!
4. ffit8: Established in 2019, ffit8 is a functional health food company positioned as the pioneer and leader in protein bars and protein nutrition biscuits in China. It is dedicated to using technological innovation to help Chinese people “Eat to fit! Eat for a positive and great state!” ffit8’s brand philosophy is to provide users with functional, fast, fashionable, and flavorful healthy food. The company’s product and R&D concept is: “Reduce calories, add nutrition, use technology, and eliminate unnecessary additives.” ffit8 is the initiator and drafter of “China’s Meal Replacement Standard for Weight Management Groups” and the “General Standard for Healthy Snacks,” committed to enabling sports and fitness enthusiasts, weight management groups, and health-conscious individuals to enjoy functional healthy snacks with pleasure. In 2024, ffit8 was selected as the Innovative Brand of the Year by Forbes China.
5. Myse: As a high-end brand under YA-MAN Group focused on targeted skincare, we redefine the youth equation of skin through optoelectronic technology. Unlike traditional anti-aging concepts that fight against numerical age, we advocate a philosophy of “dynamic youthfulness”—using bio-microcurrent technology to fully awaken the skin from the epidermis to the fascial layer. True youthfulness naturally radiates from within. We are not an eraser of time but a creator of a skin time regulator.
6. Riceupup: RICEUPUP- Founded in 2021.Good at using color and hand-painted graffiti to do various series ofproducts”The future is defined by people” is used as the brand slogan
The brand pays attention to inclusiveness and diversity of dress, and expresses the brand atitude with gender-neutral dressCombining immediate aesthetic needs with designer hand-drawn graffiti,Hope to bring the wearer “no bundle” and “no age”.
7. 时间之妍 GLAMOR TIME: GLAMOR TIME, a philosophical practice about time. We firmly believe that youth is not measured by the passage of years, but by inner radiance and vitality. We reject aggressive declarations against aging, and instead, through exploring rare ingredients and cutting-edge research, awaken the skin’s innate vitality in a delightful way. We deliver firmness, luminosity, and transparency—qualities of youthful skin—extend its golden cycle, and preserve that confidence and poise which remains unafraid of time.
8. 初東 CHUJIAN: With scent as its medium, Chujian presents the Eastern Olfactory Symphony—drawing inspiration from Eastern philosophy and the rich tapestry of mountains, rivers, and cultural heritage. We create naturally pure and delightful perfumes, fragrances, and body care products. By prioritizing indigenous Chinese botanical ingredients, we collaborate with world-leading fragrance houses and esteemed perfumers globally in a profound co-creation process. Our scents forge connections among all beings in nature, infusing our products with the essence of history, landscapes, lakes, seas, and wilderness—endowing each creation with a uniquely Eastern botanical poetry.
9. 美作 irori: Originating from Seoul, Korea, irori is the result of an independent designer team’s 16 years of product refinement and design iteration. We firmly believe that true comfort stems not only from lightweight, unnoticeable wear but also from inner confidence and ease. Guided by our philosophy of “Designed for Natural Comfort,” we craft every pair of glasses to be a “bare-faced essential,” allowing you to embrace and showcase your most natural and beautiful self with zero burden. Our product series is designed for various business and lifestyle scenarios.
— irori — Designed for Natural Comfort.
The initiative is driven by the School of Fashion Art and Engineering and the Department of Virtual Fashion at the Beijing Institute of Fashion Technology (BIFT), collaborating with the accessories label Pinkdrizzle and avant-garde design lab Paphos Studio. Together, they aim to reimagine Oriental aesthetics through cutting-edge technology, establishing a new paradigm for fashion showcases.
At the heart of this innovative project are three strategic pillars that define its approach and vision:
1. Virtual Reality Immersion: Utilizing advanced real-time rendering and digital twin technologies, the showroom transforms the auspicious imagery of “Purple Mist from the East Augurs Well” into an engaging and interactive environment. Visitors can explore a digital landscape that enhances their sensory experience, blurring the lines between physical and virtual realms.
2. Academia–Industry Synergy: The initiative fosters a closed-loop collaboration between education, research, and design practice. This synergy facilitates a continuum that extends from academic research to international presentation, promoting the seamless integration of theoretical insights into practical applications within the fashion industry.
3. Cross-Brand Integration: The showroom crafts a multi-sensory experience through scenographic storytelling and spatial layering, redefining the traditional boundaries of fashion presentation. This integrative approach not only showcases individual brands but also invites attendees into a cohesive narrative that emphasizes the interconnectedness of the design process.
The debut of this space signifies a pivotal moment for Asia’s fashion education landscape, propelling it onto the global stage. By establishing a robust three-dimensional model that intertwines research, design translation, and global communication, the project offers a new framework for the modernization of Oriental aesthetics, setting an innovative benchmark for the future direction of global fashion.
“Purple Mist from the East Augurs Well” presents a fresh perspective on fashion that celebrates cultural heritage while embracing innovation through the fusion of art, technology, and design. This initiative not only highlights the creativity of the participating brands but also epitomizes the potential for Eastern philosophy to enrich contemporary global fashion narratives.
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