MOORE launched its newest collection, “Rêves” (Dreams), in a free and open-to-the-public runway show at The Oculus transforming one of New York’s most iconic architectural landmarks into a space of openness, imagination, and collective experience.
Founded by Andrea Moore Beaulieu, MOORE has built its identity around sustainability, gender-neutral design, and an “open kitchen” approach to fashion where the process is visible and the conversation is ongoing. With “Rêves,” the brand explores aspiration, vulnerability, and unity with dreams not seen as distant fantasies, but as shared blueprints for growth.
“Fashion should not be gatekept,” says Beaulieu. “It should be experienced, questioned, and shared. ‘Rêves’ is about imagining a more inclusive industry and then building it in real time.”
Sustainability in Action
In partnership with @fabscrap, MOORE continues its commitment to circular design and responsible sourcing. All pieces within “Rêves” incorporate reclaimed and diverted textiles, reinforcing the brand’s mission to reduce waste and increase transparency in fashion production. This collaboration highlights MOORE’s belief that sustainability is not a trend but a responsibility embedded into the creative process from fabric selection to final stitch.
Music as Movement
The runway experience was elevated by live musicality from @TheCliffJonesPianoStudio bringing an immersive sonic layer to the presentation. The live piano performance underscored the emotional arc of “Rêves,” allowing music and movement to unfold together in real time transforming the show into a multidimensional expression of creativity, rhythm, and shared energy.
Presented beneath the soaring ribs of The Oculus, the collection showcased MOORE’s signature interplay of tailoring and fluidity, layering and versatility, crafted from consciously sourced materials and designed for every body. By staging the show in a public transportation hub where thousands pass daily, MOORE dismantled traditional Fashion Week barriers and reclaims the runway as a civic space.
PHOTOGRAPHY BY @AMARA.JPG + @RIF.DAILYY
MOORE is a New York–based independent fashion label founded by Andrea Moore Beaulieu. With over a decade of experience spanning design, patternmaking, and retail innovation, Beaulieu creates collections that merge streetwear energy with artisanal craftsmanship. Rooted in sustainability, transparency, and community, MOORE designs are gender-neutral, consciously constructed, and driven by the belief that fashion can foster connection, growth, and collective expression.
FOLLOW MOORE HERE
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