The founder and managing director of BUGARIC is Goran Bugaric from Bor, Serbia. The bespoke designer has been running his own label since October 2012 in “Schnittbogen”, one of the Vienna subway arches near the Gumpendorfergürtel.

BUGARIC stands for high-quality materials and first-class workmanship, for which the bespoke designer with his many years of training and experience (master’s certificate for ladies’ dressmaker) is responsible. The label is not only characterized by excellent craftsmanship. Customer satisfaction is also very important to Goran Bugaric, so that every customer feels comfortable in BUGARIC garments.

Credits: Stefan Kokovic


When did you first realize you wanted to launch a your own label?

Already as a small kid I knew that I wanted to be a designer . My first „customer“ was a Barbie Doll. So I just followed my Dream. After I finished my high school in Leskovac, Serbia, I moved to Vienna where  I was working for and with different designers till 2012. There was so much that I wanted to do and create. So in october 2012 I started my own brand Bugaric.

If you could go back and tell yourself one thing before beginning your career what would it be? 

„Dear Goran, don’t doubt yourself that much!“

How do you want your clients to feel when wearing a your brand pieces and in what occasions can be worn?

I hope that everybody wearing my brand feels confident. I think that fashion is the greatest weapon, it is powerful but never hurts anyone. It just makes People look, talk and sometimes think. And i like People wearing Bugaric being talked about. Occasion is not important to me because I think that fashion and style can be worn any day time and everywhere. You don`t need any occasion to look great.

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Can you tell us how your collections makes a difference to help more the environment?

My collections are made only from the fabrics from remaining stocks, there is nothing special produced for me. I try to work considering zero-waste impact, and I try to re-use the fabrics in my new collections. At the same time I don’t produce anything more that I can’t do by myself.

Credits: Maximilian Weber

There is one important person, in your life, who pushes and motivates you to believe in yourself?

I am very lucky to have more than one friend that believes in me. But there was one person who taught me so much about sewing, about love and life in general and who always told me to go where ever my heart and eyes are leading me. And that was my late grandmother Nada. I hope that she could see me today and I hope that she would be proud of me.

Describe us you as a creative in your personal life and how your feelings influence the creativity process?

Everything that I see and feel inspires me on a different level. Sometimes it is a form, other times a colour or a texture. Being creative never stops and it just changes according to the situation. I dream a lot and not just during the night. And every emotion can be translated in a designing process. For me the most important thing is staying curious, thats why I ask a lot and talk a lot with my friends, people in general. 

Credits: Stefan Kokovic

Would you like to involve other creatives in your future projects and what do you think is the main mission of the CO-BRANDING concept? 

I am already doing that and enjoing working with other creatives. My latest collection was made in synergy with different creative people. I have worked with Stephka Klaura from FabricFabrik Screen Printing Atelier for my prints .The pleats and belts were made in a Viennese pleating atelier Renate Houska. My co-worker Maiko Sakurai , a jewelry designer did some amazing custom made buttons for the collection. And also Barbara Pesendorfer (another co-worker and amazing corset maker ) and her husband Klaus helped me with 3D Prints. My whole creative life was a huge collaboration because my atelier is at SchnittBogen, a Viennese co-working space where we all have a place to work but also a possibility to collaborate , exchange and learn from one another. I am very grateful for this and I have learnt a lot not just as a designer but also as a person. Working together and co-branding is always been important, we just started acknowledging and communicating it. It is the most natural thing for me.

What is the slogan of your brand? 

It is hard to reduce the brand on a slogan, but i guess it would be : „Be Unapologetically Yourself!“

What are the next steps for your label, in order to grow up more?

I guess the next step would be to try to make Bugaric more recognizable and known to the public. To try to manage the organic grow without loosing the authenticity . I will try to present my brand on various Fashion Weeks and listen to the reactions. I hope that People will like what they see.

Credits: Jordan T. Farkas

How do you think fashion industry is helping independent designers? 

There are so much more possibilities for young designers to show their brands, fashion weeks are more accessible, also a lot of different buyers and boutiques are scouting and finding not well unknown brands , giving them a chance. The Industry is not that rigid anymore,  I guess the social media helped a lot. It gave us voice somehow, is important to use it in a constructive way.

Can you describe your client’s personality in few words?

Confident, Diverse, Bold, Unapologetic.

What are the most interesting social platforms that can help your label?

For me right now is Instagram for the original way to have a complex visual and at the same time it gives me an instant feedback and a possibility to comunicate with people across the world. It’s global and in a way is very democratic.

Where we can buy your garments? 

At the time only in Vienna in my Atelier at Schnittbogen. And Vienna is always worth visiting, but I am working on the new ways to reach wider public. You have to stay tuned.

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