Future of design with Samsung EGO
As usual, the last day of the MBFWMadrid fashion shows program addressed Samsung EGO emerging design, a key element in the regeneration of Spanish fashion that, in its twelve-year history, has become an indispensable space for promoting young talents in the fashion industry and the media. Furthermore, fifteen young creators exhibited their creations at the Samsung Ego Showroom in Cibelespacio during MBFWMadrid.
The 34th edition of Samsung EGO fashion shows was opened by Zer, the winning firm at the ninth edition of the Samsung EGO Innovation Project awards, a prize which acknowledges projects by emerging designers which combine fashion and technology at any stage in their creation. Next, the double shows of this edition of Samsung EGO took place, featuring 10 young Spanish designers—3 returning and 7 new—as well as the international firm Babukhadia from Mercedes-Benz Fashion Week Tbilisi, as part of the Mercedes-Benz Fashion Talent prize. This award gave the winners an opportunity to present their collection on another of the international catwalks. Outsiders Division, which won this prize at the Madrid edition in September, presented its collection days later in Budapest at Mercedes-Benz Fashion Week Central Europe. With all of these fashion events in hall 14.1 at IFEMA and beyond, Mercedes-Benz Fashion Week Madrid was once again a major platform for showcasing and supporting Spanish design.
For its part, Mercedes-Benz selected the most prominent emerging designer with the Mercedes-Benz Fashion Talent award, and Samsung presented the winning project of the Samsung EGO Innovation Project on the catwalk at the EGO young designers event.