”At Reemami, sustainability is core to our ethos as a brand. Being one of the first Middle Eastern brands to be committed to sustainability, ethical designing, women empowerment and most importantly active & healthy lifestyle. We ensure to tell stories that inspire people to stay conscious, sporty and expressive through our various chapters. This way, we believe, we are the representatives of change. We strive to minimize harm to our planet in all that we do. To achieve this, we have begun measuring our impact in the areas of supply chain transparency, raw materials, seasonless fashion, social advocacy, and giving back: https://reemami.com .”
We source our textiles from local stores run by families which often turns to be a hidden treasure land of old rich dead stocks of textiles. About 15 million tons of textile waste was generated in 2013, of which 12.8 million tons were discarded. We take utmost pleasure to give life to these dead stocks of textiles which would otherwise end up as landfill. This way, we not only are supporting marginalized small store owners to thrive their businesses and to give back to the local community but we reduce a great share of landfill in our own capacity.’‘
A TALK WITH REEMAMI
How did your passion for design start and how your creative process work?
I’ve had the desire to create clothes/furniture at the age of 7 years old, I remember wanting to create outfits for my dolls, also changing the furniture in my room dramatically, and always did it with so much fun, color and eclecticism.
How do you think fashion industry is helping independent designers?
The fashion industry you mean n terms of organizations, factories, retailers, production? I think its not the most smooth sailing industry its a challenge you need to stand out and have a strong signature element
Can you describe your client’s personality in few words?
Eclectic, unique, powerful.
What do you think it’s your best-selling piece?
Every collection it varies and we have a few hero pieces, which includes our structured unique blazer, printed dresses, and white shirts
What do you think about the opportunity of selling your products on online platforms, you think it might be a good showcase for your work and your future?
We are present on a few online platforms , as its the best ways to connect with customers all around the world.
What is the long term goal for you as a designer and what is the main mission?
To create a strong label which is based on community creativity and the love for sustainable fashion. Arts and artisans, which will disrupt the fashion world.
Can you tell us what is the next project?
Working on the next collection as well as expanding the reach to a wider audience around the world.
Credits: Emerging Talents Milan – REEMAMI Runway, September 2021
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