IN CONVERSATION WITH JOSEPH AUREN

The designs of the young and ambitious designer Joseph Auren grab your attention with their beauty, originality, and purity of line. They undoubtedly come to tell us that there is a newborn talent who will thrill us with his original models in the future.

What is typical of the creative personality of this artist is the series of black and white, followed by white and black, while his main interest is focused on elegance in the development of every detail. Joseph Auren is a regular participant in fashion weeks across the world, in Paris, Milan, and now in  Los Angeles. These high-rank fashion events provoke the creative pursuit of the designer and energize him with new inspiration in the promotion of his own brand and image in the fashion industry. When asked which was the source of the concepts he used to create his fashion product, the designers gave the following reply, “nature and its beauty, even Space”. He loves the geometric lines in the models and their multifunctional application and comfort. The artist incorporates every new concept and inspiration on the drafting table, where new beauty and originality are born. The designer is an optimist and irrespective of his hard past, his future looks bright and attractive and corresponds to his black and white colors.

Everything Joseph Auren creates is a reflection of his spirituality and state of mind. He is a firm optimist and consistent perfectionist and his muse is a combination of love, passion, and ambition. The young designer directs his own brand alone and believes that the public and his clients will feel the love and energy his products are charged with.

In early October, Joseph Auren launched his spaceship and headed to Los Angeles for Fashion Week 2022, where he debuted his second collection, Future to the Moon. Dark lighting and an atmospheric track set the stage for a show that is sure to take the fashion industry by storm. The man behind the magic is Joseph Auren, a self-made designer. He was born in Bulgaria but moved to Germany to pursue his passion for fashion. Now, he’s determined to share his otherworldly designs with a worldwide audience, and Future to the Moon is the catalyst to make it happen. This out-of-this-world collection features modern, androgynous designs, unpredictable silhouettes, and a strong avant-garde charm that lends a unique flair to the wearer. These garments strike the exquisite balance of refined and free-spirited, their clean-cut structures balanced by lighter elements, including asymmetrical zippers and blazers.

The design is in the details and Joseph Auren leaves his signature touches at every tasteful opportunity: geometric cutouts, optical effects, bondage elements, and more. One glance at his pieces reveals a dark, moody landscape that instantly sets the desired tone. Metallic fabrics and iridescent visuals paint a futuristic image unlike anything else. The result is an ultra-chic style that makes a statement in any setting.

Like all great fashion designers, there’s a science behind the seams. The key to Auren’s genius? Space. Every stitch is intended to reinforce the outer space theme. The grey, shimmering panels reflect the galaxy’s shining stars, while the buckled belts represent the hardware of a spaceship. This concept is impressively consistent, creating a cohesive collection that gives a taste of something entirely new.

Color is also an important part of Auren’s collection. Auren opts for a black-and-white color scheme for a minimalistic appearance that remains timeless despite various modern, distinct touches. Darkness is directly contrasted by lightness, not unlike the stars in pitch-black space, further reinforcing his inspiration. Not for the faint of heart, Auren’s designs allow wearers to adopt a bold personality that regards fashion as a means for self-expression. Those who wear Auren prepare to launch their style into uncharted territories, where esteem and admiration are promised, ensuring they are the center of everyone’s orbit.

However, appearances aren’t the only mastered element of this collection. Designed and made in Berlin, Auren’s pieces boast superior craftsmanship that puts this collection above others in his league. The unparalleled quality yields an even stronger impact that cannot be easily replicated. Flattering silhouettes and custom-tailored solutions ensure the pieces look exceptional on everybody, regardless of size or gender. This inclusive approach provides every fashion connoisseur an opportunity to experience luxury fashion and rock the future with the collection Future to the Moon, proving that, for this fashion designer, space is the limit.

IN CONVERSATION WITH JOSEPH AUREN

Describe yourself as a creative and when was your first approach to fashion? 

Basically, I have Alway been skill full in many domains. Therefore, my first approach in fashion came by my creativity when I was in the kitchen area. I was always creative by presenting dishes. I thought I had something special : like an artistic vision that I wanted to manifesting in what I have been always passionate, particularly in fashion. So, I decided to leave cooking for fashion where I am very blooming and sharing my vision of life & art through Joseph Auren. 

What is the most challenging issue as an independent designer ?

As young designers, we have to do everything by ourselves. When we start, we are in charge of many tasks. As for example, we create alone, we design, sew and also managing the social networks & inquiries alone.

How do you manage to connect with your customers and what kind of actions are you taking for this?

Instagram stays for me the best tool to be connected with my community of customers. Then, my brand is shared in many press magazines & influencers that give me visibility and traffic to my account and my website. Moreover, I plan to expand my brand in many physical shops in International.

How do you think your label can play an important role in your daily client’s life? Describe your typical client’s personality in a few words.

Wearing Joseph Auren’s is not only about fashion, it deals with a real lifestyle. My typical clients can be an average smart & sportive person and a celebrity as the same time. Just like sensitive people. 

I always wanted to highlighting the figure of manliness through my designs. I wanted to make something smart, sophisticated and extra but to being too much or vulgar. This by keeping my DNA : minimalist and futuristic. My pieces are special and they are worn for special days or occasion and daily life too dealing with smartness & fitness. 

What do you think about the opportunity of selling your pieces online nowadays and where we can find them? 

Online shops make me able to sell to all over the world by following my marketing & communication strategies. I control and have an eye on my stock & I am able to communicate only on some precise pieces if I want or not. As for example, generating promotion discounts or sometimes else. You can find my designs on my website and in physical shops soon. 

How many people are involved in your team? 

My team comprises myself of course and my assistant in my atelier in Berlin. I have an external person who manages my press relations and inquiries in Paris. Also, I am enrolled in a showroom in Los Angeles that makes me in relation with international magazines & influencers. They helped me to organise my fashion show in LA too. 

How your brand is making a difference in fashion industry? 

My brand is making a difference in fashion industry by the way of celebrating & highlighting the figure of manliness only. I don’t make them too much, just in the middle by giving to men a royalty & powerful aura. 

Describe your experience at Los Angeles Fashion Week in a few words. 

Los Angeles was amazing! People were very receptive & caught my designs. I have got a lot of good feedbacks. It gave me confidence and or confirmed to me that Joseph Auren has a real potential and great impact in the fashion industry.

What would you write in a letter to your future self?

Just dealing about my future plans : firstly, to continue to spread my brand in the USA and still make it wearable on celebrities and get collaborations press & medias. Then, I plan to expend my brand in Asia. Finally, but not least I’m focusing to share a new collection that will make people amazed hopefully. I want to spread my vision of future in all over the world and make it real : “reaching the future before it happens

Follow Joseph Auren HERE!

See Joseph Auren’s website HERE!